Expedia reviews 8m integrated ad account

Expedia, the travel portal website, is reviewing its 8m integrated advertising account. It is understood that a decision is due imminently.

Expedia, the travel portal website, is reviewing its £8m integrated advertising account. It is understood that a decision is due imminently.

The travel brand currently works with direct marketing agency Meteorite and it is understood that the agency is repitching for the full account. It is not clear which other agencies are involved, but it is understood that TBWA Paris was knocked out at an earlier stage. It is also not clear if it affects relationship with experiential agency Cake.

Expedia previously worked with DFGW (now Freud Communications) but they parted company at the start of the year after the brand decided to focus on more targeted campaigns instead of brand work. The agency is not involved in the pitch. 

Earlier this year, the travel company restructured its marketing team following the departure of Patrik Oqvist, marketing director for Expedia-owned website Hotels.com across Europe, Middle East and Africa.

It has since scrapped the standalone Hotels.com role and promoted Matt Walls, who previously head of marketing on Hotels.com and Expedia, to marketing chief across both online and offline marketing for both Expedia and Hotels.com (MW July 24).

Expedia Incorporated, the portal’s parent company, also owns hotwire.com, Tripadvisor and a range of US-based and international businesses. It is the world’s largest travel agency.

Expedia and Meteorite declined to comment. 

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