Experian addresses email data quality

A new software tool has been launched by Experian QAS to help improve the quality of email data. Email Validate screens email addresses at point of capture and corrects errors, cross-references the address with dead domain names and malicious email addresses. Alternatives are suggested for invalid entries, reducing bouncebacks.

Stuart Johnston, managing director at Experian QAS, says: “Seventy-eight per cent of marketers rate email as the best channel for maximising ROI, but the quality of email data is reportedly their biggest barrier to success. QAS Email Validate is a significant addition to our contact data management portfolio, allowing organisations to treat email data with the same level of attention as traditional offline data.”

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