Experian appoints i-Level to handle digital media tasks

Credit information group Experian is tipped to have appointed i-Level to handle the digital media planning and buying for its portfolio of brands, including Experian, CreditExpert.co.uk, FootFall and Hitwise.

The group, which offers credit checks to consumers, is understood to have previously handled online advertising in-house through its marketing services division.

Experian will now work with i-Level to raise awareness of its brands and add to its consumer databases, which currently hold information on 45 million UK customers and processes over 1.5 million credit reports each week.

It recently appointed Tiscali and Freeserve marketer Peter Turner as director and general manager of its CreditExpert.co.uk service. The website is a subscription membership service, which allows consumers unlimited access to their credit report online.

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