Experian names UK marketing director

Experian, the global information services company, has appointed Nik Haidar as product and marketing director for Experian QAS, UK & Ireland.

He will be responsible for 60 staff across five teams including product management, professional services, marketing, business development and business and market insight.

Haidar joins Experian from Telstra, the Australian telecommunications and information services company, where he was responsible for product management and strategy in the EMEA region. He has also held senior commercial positions at Tiscali and NTL.

He reports to Stuart Johnston, managing director of Experian QAS in the UK & Ireland.

Johnston says: “We are delighted to welcome Nik into our senior management team. His experience of working with big brands on their product and marketing strategies will prove invaluable in his new role at Experian QAS.

Effective contact data management is a priority for successful organisations of all sizes and Nik will help us to further accelerate our growth in the marketplace.”


How the dots are being connected behind our backs

Martin Hayward

Most of my working life to date has been preoccupied with trying to understand why consumers have done what they did, and to attempt to shed light on what they will do next. This has always been difficult because the market research data available has generally been sparse, rather out of date and sometimes horribly […]


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