Complaints about charities using direct marketing such as direct mail, telephone and doorstep fundraising spiraled last year, according to the annual complaints report compiled by the Fundraising Standards Board.
Freeview is looking to the launch of its recently announced Freeview Connected service, which will see catch-up players such as iPlayer and 4oD and apps integrated into TV sets as standard, to encourage consumers to “reappraise” the brand as more modern as it goes head to head with brands such as Apple, Google and YouView in the connected TV space.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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