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There are 2 comments at the moment, we would love to hear your opinion too.

  1. jhibble 9 Jul 2015

    The difference would have been if the characters allowed ‘Our Lionesses are looking forward to going back to being…’ rather than what seemed like the writer telling them what to get back to. At least there is some recognition that the FA brand is an issue.

  2. Clare 13 Jul 2015

    Brand issue or no – that wording suggests the women have different roles at different times and are only to be seen as professional footballers during the world cup. Their identities can include footballer, mother, daughter etc all at the same time.

    Do male fathers go ‘back’ to being fathers? Or are they fathers and footballers all at once.

    Oh – and I’d be just as annoyed if Apple or Google (neither or which are bastions of gender equality by the way) had said it.

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