FA considers England 2018 World Cup bid

Football Association chief executive Brian Barwick says the body is considering mounting a bid for England to host the 2018 World Cup. Next summer’s World Cup will be held in Germany and the competition is not expected to return to Europe for 12 years.

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E-mail route enables ASA to slam viral game push

Marketing Week

Vivendi Universal Games has been slammed by the Advertising Standards Authority over a viral video and e-mail campaign to promote its PlayStation2 game Cold Winter. The ruling is significant because the ASA’s remit does not normally cover viral advertising. However, because the viral was distributed by Vivendi as an e-mail, the ASA has jurisdiction. Had […]

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