Football Association chief executive Brian Barwick says the body is considering mounting a bid for England to host the 2018 World Cup. Next summer’s World Cup will be held in Germany and the competition is not expected to return to Europe for 12 years.
Blue-chip clients are choosing to separate their online from their offline media accounts for the first time. What does this mean for the traditional media agencies and who is making the decision about budgets? asks Jenny Biggam
Vivendi Universal Games has been slammed by the Advertising Standards Authority over a viral video and e-mail campaign to promote its PlayStation2 game Cold Winter. The ruling is significant because the ASA’s remit does not normally cover viral advertising. However, because the viral was distributed by Vivendi as an e-mail, the ASA has jurisdiction. Had […]
Cable & Wireless is to buy rival Energis for £780m, despite a higher 11th-hour bid from Thus.
Although the concept of ‘brand love’ was overused and went out of fashion, it remains an insightful way to consider consumers’ attitudes towards brands.
Attracting sponsors from Lego and Starling Bank to Pandora and LinkedIn, women’s sport is revving up for a record year fuelled by the return of the Euros.
With 26% of budgets being wasted on poor briefs and misdirected work, a new guide has been devised to help marketers deliver better briefs.
ISBA says the appointment comes at an important time for the trade body, as the industry faces new regulations, inflation, and the ongoing impact of Brexit.