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LG Mobile in Fulham FC partnership

Marketing Week

LG Mobile has signed up as the first official partner of Fulham Football Club in a two-year deal worth close to £1m. LG becomes the official mobile handset partner of the club and parent LG Electronics the official consumer electronics provider. The deal is LG’s second with a Premiership club after it signed a similar […]

Brands must build a famous reputation

Marketing Week

The story that Heinz has suspended its marketing budgets while it absorbs HP has prompted all sorts of speculation about the end of broadcast media as we know it and evidence of recession (MW last week). And, as reported in Marketing Week’s leader, this is not the first time that Heinz has done this. Interesting […]

LG Mobile in Fulham FC partnership

Marketing Week

LG Mobile has signed up as the first official partner of Fulham Football Club in a two-year deal worth close to £1m. LG becomes the official mobile handset partner of the club and parent LG Electronics the official consumer electronics provider. The deal is LG’s second with a Premiership club after it signed a similar […]

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