FA Premier League names director of sales and marketing
The FA Premier League has appointed Richard Masters as director of sales and marketing. Masters was previously commercial director of the Football League.
The FA Premier League has appointed Richard Masters as director of sales and marketing. Masters was previously commercial director of the Football League.
Birds Eye, the Unilever-owned frozen food giant, is giving away £5 notes in special packs as part of a £50,000 promotion to reinforce its “real food” positioning.
While the rest of the drinks industry is consolidating in a stagnant market, Scottish & Newcastle has invested in technology that should extend the appeal of its beers. The strategy has helped S&N to lift sales, but neglecting an acquisitions policy has left it open to suitors. By Sonoo Singh Summer is drawing to a […]
Make Poverty History, the coalition of charities campaigning against third world debt, has been banned from advertising on television and radio by media regulator Ofcom. It ruled that Make Poverty History’s ads were political and therefore prohibited.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.