Social network pledges range of initiatives designed to grow key areas of mobile media.
Facebook has committed to accelerate its involvement in helping the mobile industry with issues such as payment and operator billing, browser fragmentation and app discovery. Read the full story here.
From today (March 1) Google is combining data from across all of its products including search, video-sharing platform YouTube and social network Google+, to create a detailed profile of people’s interests.
Ken McMeikan, the chief executive of Greggs, says in this week’s cover story that one way to save the high street is for shops to be so exciting and have such brilliant service, that people buy from them there and then, rather than online or with a competitor. He says: “If people can buy goods […]
EBay is to launch its first national TV campaign since 2007 tomorrow (March 1), as it looks to highlight the number of high-street brands it works with.
Private label products have been eating into the market share of branded labels for years now. It can be argued, though, retailers are not doing enough to solidify this trend by engaging with will make them stick around long-term: brand building.
From Barbie to McDonald’s to Heinz, the Marketing Week team reveals the first six campaigns that make up our best of 2023.
Marketers, like sportspeople, must focus on the ‘hard yards’ that make the moments of glory possible.
A LinkedIn takeover helped TikTok persuade marketers the social media app could become their new home for performance marketing.
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