HMV could sell its Live music division to reduce debt after warning that it faces a battle to stay in business in wake of another slump in sales.
BT is scrapping its Adam and Jane “family” ad campaign after seven years of the series.
We’re bowing out of 2011 and facing next year with excitement and anticipation. We know there are tough challenges ahead for marketers and suppliers alike but we are looking forward to writing about the resourceful and innovative ways you all step up to meet those challenges. Marketing Week won’t be resting on its laurels either. […]
From the over focus on performance and the purpose backlash to brands’ inserting themselves into situations they don’t belong, 2022 has not been a good year for everyone in the marketing world.
The online estate agent brought back its ‘Commisery’ campaign in October after putting its poor financial results down to ineffective marketing.
The travel firm has increased booking value by 31% compared to pre-pandemic levels thanks to its focus on brand, tech and enhancing the customer experience.
From women’s sport and retail media to a focus on loyalty and the rise of discounters, 2022 has been a good year for shaking up the status quo.