Facebook, Deliveroo and Tinder talk bots and data
From chatbots and AI to breaking the Google and Facebook duopoly, brands at Web Summit in Lisbon ambitiously embraced tech as the cornerstone of future global growth.
Facebook brings ads to Messenger
Charlotte RogersNews Feed ads will open directly in Facebook Messenger in a bid to drive conversion by moving consumers away from the mobile web.
Deliveroo to double data scientists in growth push
Charlotte RogersOn-demand food delivery app looks to double the data scientists working at its London HQ in a bid to drive 30% monthly growth and achieve international expansion
Tinder CEO: ‘The tone of the US election was insane’
Charlotte RogersDating app co-founder and CEO Sean Rad on eliminating ‘locker room talk’ and why 2016 was the right time for Tinder to go political.
Revealed: Marketing Week Masters 2021 Brand of the Year shortlist
Marketing Week ReportersFive brands have been shortlisted for the 2021 Marketing Week Masters Brand of the Year, with the winner to be announced in October.
Vote for your 2021 Brand of the Year
Marketing Week ReportersThe shortlist for the Marketing Week Masters Brand of the Year has been revealed, and now it’s your chance to have a say in who wins.
Why brands must face up to the employee burnout crisis
Matt BarkerAs we make the transition from full remote working to hybrid workplaces, have brands done enough to address the reality of employee burnout and mounting stress after well over a year of lockdown?
Grace Kite on how to use econometrics and get it right
Marketing Week ReportersEconomist Grace Kite explains what econometric modelling is and how it can be used to “untangle” different sales drivers.