Facebook, Deliveroo and Tinder talk bots and data
From chatbots and AI to breaking the Google and Facebook duopoly, brands at Web Summit in Lisbon ambitiously embraced tech as the cornerstone of future global growth.
Facebook brings ads to Messenger
Charlotte RogersNews Feed ads will open directly in Facebook Messenger in a bid to drive conversion by moving consumers away from the mobile web.
Deliveroo to double data scientists in growth push
Charlotte RogersOn-demand food delivery app looks to double the data scientists working at its London HQ in a bid to drive 30% monthly growth and achieve international expansion
Tinder CEO: ‘The tone of the US election was insane’
Charlotte RogersDating app co-founder and CEO Sean Rad on eliminating ‘locker room talk’ and why 2016 was the right time for Tinder to go political.
Innocent prioritises ‘thoughtful innovation’ as it launches juice shots
Charlotte RogersAfter an analysis of emerging sectors and shifting consumer trends, Innocent is branching out into juice shots as it looks to bring some flavour to a burgeoning category.
How marketers are fostering creativity in the age of the lockdown
Charlotte RogersIn a world of social distancing and enforced remote working, brands are finding new opportunities to let creativity flourish.
Giffgaff turns around new campaign in a week in response to Covid-19
Sarah VizardGiffgaff brought forward the launch of an ad campaign it was planning to run later in the year as it looked to “put something positive out in the world” amid the coronavirus outbreak.
Brands that treat customers unfairly during the coronavirus crisis will be punished
Richard ShottonBrands that are tempted to raise prices during this time of scarcity are likely to be punished by consumers afterwards, as experiments show they don’t tolerate those who take unfair advantage of market power.