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Aston Martin retains coolest brand crown
Rosie BakerAston Martin, famed for its appearance in James Bond films, has been named the “coolest brand” for the second year running keeping Apple off the top spot, according to the annual CoolBrands survey by SuperBrands.
Sir Stelios plans rival airline to easyJet
Branwell JohnsonEasyJet founder Sir Stelios Haji-Ioannou (pictured) has unveiled plans to launch a new airline under the name Fastjet after a long period of being at loggerheads with the easyJet board.
Consumers need help to challenge data misuse
Russell ParsonsChanging the perception that there are swathes of nebulous data companies making inappropriate use of data is one of the greatest challenges the direct marketing industry faces. Whether the perception matches the reality does not matter, there is a common feeling among many consumers that their data is being traded, at worse without their authority, […]
Consumer confidence is up but progress feels like it is in ‘slow motion’
Josh StephensonPeople’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
How the role of content is changing in 2024
Marketing Week PartnerThe rules of content marketing are evolving faster than ever – here’s why.
Unilever CEO: More focused business is delivering ‘improved’ growth
Niamh CarrollUnilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s invests in marketing capability and agency relationships as it eyes growth
Molly InnesSainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.