IAB kicks off AdChoices awareness campaign

Ronan Shields

The IAB is to launch an online ad campaign in an effort to boost consumer awareness of how brands use behavioural targeting to serve them online advertising and make the “AdChoices” logo as memorable as the recycling icon.


YouTube’s most-watched ads in May

Seb Joseph

Growing excitement for the next-generation of video games consoles saw ads for Sony’s Playstation 4 and the latest Call of Duty title rank as the most-watched on YouTube in May while videos for Audi and Samsung were also viral hits.


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