Facebook launches ad format and measurement metrics
This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
This story first appeared on New Media Age. For more digital stories and analysis’ from NMA click here now
Sainsbury’s says “strong” sales and profits in the second quarter were driven by its proposition that offers “great value without compromising on high quality”.
Unilever has signed up to a second year’s worth of iAd campaigns after its initial campaigns generated over four years total engagement by consumers. Read article here.
Laura Snoad’s article about rebranding (MW last week) rightly points out the importance of gaining support from staff, stakeholders and audiences along the transition trajectory, but what about the need to involve the agencies more closely? Agencies must be given the opportunity to get under the skin of the brand, otherwise you will end up […]
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.
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