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Sainsbury’s outperforms Tesco

Rosie Baker

Sainsbury’s says “strong” sales and profits in the second quarter were driven by its proposition that offers “great value without compromising on high quality”.

Agencies play integral part in successful rebranding exercise

Marketing Week

Laura Snoad’s article about rebranding (MW last week) rightly points out the importance of gaining support from staff, stakeholders and audiences along the transition trajectory, but what about the need to involve the agencies more closely? Agencies must be given the opportunity to get under the skin of the brand, otherwise you will end up […]