Lara O'Reilly

Facebook’s Graph Search could be Google’s gain

Lara O'Reilly

Marketers should be keen to follow the progress of Facebook’s recently announced Graph Search as it slowly rolls out to users in the coming months. But, if the initial reaction to the service is anything to go by, the advertising opportunities thought to be attached to the search engine at a later date may not even get off the ground as users look unlikely to be forthcoming with the data that is so necessary for it to become a marketing utility.

Coca-Cola polar bear can

Q&A: Coke NWEN brand director Hilary Quinn

Lara O'Reilly

Hilary Quinn, Coca-Cola brand director for North West Europe and Nordics, defends its latest polar bear partnership campaign with WWF against criticisms from sceptics and explains how the activity will help inspire future pan-European sustainability marketing.


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