Facebook is offering advertisers CPC rates discounted by as much as 45% to book campaigns that encourage users to remain within the social network, according to research from TBG Digital. Read full article here.
Lisa Walker is head of digital marketing communications at HSBC. She spoke to Ruth Mortimer about the role of digital in the bank’s strategy and plans for social media and mobile activity.
Last year, online sales totalled £68bn – 16% more than the previous year. The growth of online sales is expected to slow down in 2012, with the IMRG and Capgemini predicting 13% growth this year, but that said, it seems as though all the growth in the retail sector in recent years is coming from […]
Marketing spend remained flat in the final quarter of 2011 as marketers worried about the state of the economy had one eye on managing costs by shifting budgets to cheaper online and direct channels, according to a study.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From crowning Walkers’ ‘CrispIN or CrispOUT’ as April’s most effective ad campaign to exploring the resurgence of brand characters, it’s been a busy week. Here is my take.
Analysts argue brands will have to be careful about where they place their products, as governing bodies and tournament holders may have to “bow down” to influential athletes who want to set a good example to the future generation.
Brands, agencies and media owners are all invited to put a team forward for the popular competitive event, which is raising money for Stand Up To Cancer.
With its ‘Make Good Things Happen’ brand platform, Morrisons is aiming to highlight the quality and sustainability of its fresh produce after its research showed consumers increasingly want to know how their food is sourced.