carl michel

Generator jump starts new view of hostels

Branwell Johnson

Generator plans to change the perception of hostels with a new visual identity and design-led buildings focusing on encouraging fun and social interaction. Executive chairman Carl Michel explains how the European chain intends to grow and grab more than the backpacker market. launches anti-drink driving push

Lara O'Reilly has launched an online video campaign, featuring secret camera footage capturing whether people would help a “drunk” actor into his car, to highlight the public’s “apathy” towards the issue and boost awareness of its brand ahead of the busy new year insurance renewal period.


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