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Kellogg’s vows to keep Frosties brand

Seb Joseph

Kellogg’s has insisted there are no plans to axe its 60-year-old Frosties brand or Tony the Tiger mascot despite the cereal range experiencing a slump in sales in recent years following a shift towards healthier eating.

Russell Parsons

Fair data is honourable but far from finished

Russell Parsons

The introduction of the “fair data” mark which demonstrates a company is handling data ethically is a worthwhile exercise that taps into growing fear among consumers they no longer control their data. It provides customers with some assurances brands are acting responsibly but if it is to become the “fair trade of data” its champions want it to be, more B2C companies than the two signed up need to back it and consumers need educating on what it means for them.

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