Facebook is rolling out ads in the news feed today, labelling them as Featured rather than Sponsored Stories. Read the full story here.
The article ‘Marketers stress importance of offering value in 2012’, does a great job in highlighting a number of the challenges that marketers will face over the coming year. Being the oldest or the cheapest is no longer enough to differentiate you from the competition. Marketers need to be continually adding value and creating engaging […]
Kingsmill is investing £4.6m in a new advertising and “masterbrand” strategy to emphasise its relevance to busy, modern families.
So far it’s been a super-fast start to 2012, though not as fast as I ended last year. Back to work this week to find a speeding ticket on my desk. For going 37 in a 30 zone. Oh well, at least I wasn’t caught stealing cheese and wine from my local Tesco like chef […]
With Duolingo the latest brand under fire for a social gaff, how can brands allow their social media teams the freedom to entertain without risking a PR disaster?
Consumers are more receptive to sustainability initiatives when they are tied closely to a brand’s purpose, say senior marketers at PepsiCo.
Brands can’t pay lip service to sustainability, they must back up their creative with planet-friendly behaviours, the newly launched agency Morpho believes.
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