Facebook is rolling out ads in the news feed today, labelling them as Featured rather than Sponsored Stories. Read the full story here.
The article ‘Marketers stress importance of offering value in 2012’, does a great job in highlighting a number of the challenges that marketers will face over the coming year. Being the oldest or the cheapest is no longer enough to differentiate you from the competition. Marketers need to be continually adding value and creating engaging […]
Kingsmill is investing £4.6m in a new advertising and “masterbrand” strategy to emphasise its relevance to busy, modern families.
So far it’s been a super-fast start to 2012, though not as fast as I ended last year. Back to work this week to find a speeding ticket on my desk. For going 37 in a 30 zone. Oh well, at least I wasn’t caught stealing cheese and wine from my local Tesco like chef […]
From the over focus on performance and the purpose backlash to brands’ inserting themselves into situations they don’t belong, 2022 has not been a good year for everyone in the marketing world.
The online estate agent brought back its ‘Commisery’ campaign in October after putting its poor financial results down to ineffective marketing.
The travel firm has increased booking value by 31% compared to pre-pandemic levels thanks to its focus on brand, tech and enhancing the customer experience.
From women’s sport and retail media to a focus on loyalty and the rise of discounters, 2022 has been a good year for shaking up the status quo.