Facebook is rolling out ads in the news feed today, labelling them as Featured rather than Sponsored Stories. Read the full story here.
The article ‘Marketers stress importance of offering value in 2012’, does a great job in highlighting a number of the challenges that marketers will face over the coming year. Being the oldest or the cheapest is no longer enough to differentiate you from the competition. Marketers need to be continually adding value and creating engaging […]
Kingsmill is investing £4.6m in a new advertising and “masterbrand” strategy to emphasise its relevance to busy, modern families.
So far it’s been a super-fast start to 2012, though not as fast as I ended last year. Back to work this week to find a speeding ticket on my desk. For going 37 in a 30 zone. Oh well, at least I wasn’t caught stealing cheese and wine from my local Tesco like chef […]
Air conditioning brand Nuaire did a complete U-turn on its positioning, which resulted in it creating a pipeline value of £7.4m in just five months.
As the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.
From building teams you can feed with two pizzas, to committing to regular retrospectives, agile working is helping GSK rethink how it does business in the era of Covid-19.
In an exclusive interview, Coca-Cola UK marketing boss talks about the challenges of 2020 and why the soft drink maker has had to be “braver” than ever before.