Facebook rolls out enhanced pages for brands
Update means brands can message consumers directly.
Facebook has extended its Timeline format for brand pages and now allows brands to message consumers directly. Read the full story here.
Update means brands can message consumers directly.
Facebook has extended its Timeline format for brand pages and now allows brands to message consumers directly. Read the full story here.
One of Lloyds Banking Group’s most senior marketers, Joe Clift, has left the company after almost three years.
Mobile World Congress: Japanese consumer electronics giant Fujitsu is set to launch its tablets and smartphones into markets outside of Asia for the first time in the fourth quarter of 2012. Marketing Week spoke to Fujitsu’s product marketing director James Maynard about the strategy for the launch.
A joint effort between all interested parties promoting the many benefits of direct mail is required.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.
Puma’s leadership team has been waiting for the moment the brand would “invest differently” in marketing, something top marketer Richard Teyssier is confident it is doing with new teams, fewer activations and bigger brand investment.
The average tenure for a CMO at the US’s top 100 advertisers fell again in 2023 to 3.1 years, or 37 months.