The social network, which has approximately 400m worldwide users, has stripped back its privacy controls to let members makes changes to their settings more easily and quickly.
All settings are now found on one page, with the steps to make all information private reduced from 50 to under 15.
It has also made it easier for users to opt of settings which would allow third-parties to use member information, while a member’s settings will be applied to any new application added to the site.
“We listened to the feedback that we got, and we agree with it. We’re really going to try to not have another backlash,” he said.
Zuckerberg said Facebook consulted with leading international privacy bodies, as well as US senators, ahead of the changes.
Facebook is by far the UK’s leading online display ad publishers, accounting for almost a third of the UK market, according to ComScore’s Ad Metrix. The research company’s latest data revealed the social network serves 30.4% of all display ads in the UK, up from 21.6% a year ago.
Brands including Betfair and Vodafone are significantly increasing marketing activity on the network, while Facebook pages are increasingly replacing campaign sites for online branding activity.
This story first appeared on newmediaage.co.uk