Facebook, Stardoll and Habbo are among a host of brands to back an online anti-bullying march led by children’s charity Beatbullying. Read the full story here.
Facebook and Adobe are working together to attempt to demonstrate the monetary value of the “Like” button to brands.
Setting its brand apart with an experiential story, French Connection is proving that its quirky values can successfully migrate online to unlock valuable revenue streams.
Channel 4 Education has teamed up with Barclays to launch a £100,000 fund to identify young people with business acumen.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the value of gut instinct to evidence that narrow targeting does not work in B2B, it’s been a busy week. Here is my take.
From the FA unveiling a new look Three Lions to Gousto going on a hiring spree after proving marketing’s value and British Airways unveiling its recovery plan, here are some of this week’s biggest marketing stories.
The last 12 months have seen significant changes in consumer behaviour due to the pressures of Covid-19. Here are some of the most important for marketers.
As the airline launches its first TV campaign in two years, the brand says reinforcing consumer trust will be key to ensuring people choose British Airways for their first post-pandemic flight.