Facebook, Stardoll and Habbo back online anti-bullying march
Facebook, Stardoll and Habbo are among a host of brands to back an online anti-bullying march led by children’s charity Beatbullying. Read the full story here.
Facebook, Stardoll and Habbo are among a host of brands to back an online anti-bullying march led by children’s charity Beatbullying. Read the full story here.
Facebook and Adobe are working together to attempt to demonstrate the monetary value of the “Like” button to brands.
Setting its brand apart with an experiential story, French Connection is proving that its quirky values can successfully migrate online to unlock valuable revenue streams.
Channel 4 Education has teamed up with Barclays to launch a £100,000 fund to identify young people with business acumen.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the increasingly convoluted marketing recruitment process to Coca-Cola’s warning against getting stuck in a marketing bubble it’s been a busy week. Here is my take.
Entrants now have more time to apply for Marketing Week’s annual celebration of effectiveness, creativity and innovation.
The travel business is aiming for more direct bookings over those generated through paid marketing investment, something that it claims will benefit its P&L.
The juice category has become “commoditised” in recent years, with its leading brands underinvesting in it. Tropicana is aiming to push back against this by dialling up its brand assets, investing in innovation and reconnecting with key occasions.