ITV has signed a deal with Sony PlayStation’s DanceStar Party game to sponsor the third series of The Only Way Is Essex (TOWIE).
Sainsbury’s is overhauling its marketing messaging under the strapline “Live Well for Less”.
SCA’s kitchen towel brand Plenty is launching its first new product since the name change from Bounty, supported by a £10m marketing effort that will make use of brand icon Juan Sheet.
Organisations with greater CX maturity are seeing their ability to demonstrate returns put them in a stronger position to invest, at a time when digital experiences are making the difference in winning customers’ business.
A key fixture of its long-standing ‘Live Young’ campaign, Evian made the decision to switch its marketing focus to sustainability as the brand’s top marketer believes people now “want to know what’s behind the brands” they consume.
After a year under lockdown, many marketers are turning to thoughts of next steps and new ways of working.
CEO Alex Mahon believes the broadcaster is “stronger” and more able to deliver on its purpose “than ever” as it transitions into a post-pandemic world, having successfully grown its digital platform and increased diverse representation.