ITV has signed a deal with Sony PlayStation’s DanceStar Party game to sponsor the third series of The Only Way Is Essex (TOWIE).
Sainsbury’s is overhauling its marketing messaging under the strapline “Live Well for Less”.
SCA’s kitchen towel brand Plenty is launching its first new product since the name change from Bounty, supported by a £10m marketing effort that will make use of brand icon Juan Sheet.
Diageo launched a global online training programme for bartenders to keep one of the most social work communities together during lockdown.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From Unilever investing in digital skills to the lessons from Premier Inn, it’s been a busy week. Here’s my take.
After a year of upheaval for Facebook, from ad boycotts to rows over hate speech, Nicola Mendelsohn is focused on the future, the value of resilience and the rise of discovery commerce.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.