Facebook is readying the release of its new-look profile page Timeline for brands as early as this month, according to reports. Read the full story here.
News International has confirmed it will launch a Sunday edition of the Sun this weekend.
The past week saw the latest battle in what is proving to be the most attritional of wars. The two tribes? Those that believe that social media needs to pay its way and those that say such concerns misrepresent the channel’s virtues.
Luxury crystal brand Swarovski is introducing Lola&Grace, an affordable fashion jewellery brand, in a bid to target teenagers.
Marketing Week reveals the top 10 marketers in travel, leisure and hospitality, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
There’s growing momentum around a refocus on outcomes over agency inputs, but by defining ‘value’ too narrowly, marketers risk missing the opportunity.
When Cigdem Kurtulus took on the top marketing job at Reckitt she introduced a marketing hub to encourage collaboration across all markets as she says you can’t enforce a “digital transformation mindset” without first changing the infrastructure.
Marketing Week reveals the top 10 marketers in consumer goods, technology and luxury, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.