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Facebook’s ad feedback update could be a force for good for all digital ads

Lara O'Reilly

The genius of Facebook’s new feature which gives users the opportunity to provide feedback about why they chose to hide ads in the News Feed, isn’t just the fact that it’s allowing people to complain about naff ads. Rather, it’s that Facebook is applying more weighting to feedback from those who rarely speak up – not just the “Angry from Berkshire”s whose feet are firmly welded to their soapboxes – and attempting to serve up better ads to everyone as a result.


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