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Top-5 mobile marketing landmarks

Ronan Shields

Today (April 3) in 1973 the first-ever mobile phone call was made paving the way for the mobile marketing revolution and as we prepare for the widespread launch of 4G services in the UK,Marketing Week reflects on some of the major mobile marketing as mobile marketing reaches its 40th anniversary.

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Adidas brings Messi and Facebook to the fore

Seb Joseph

Adidas is making Barcelona FC star Lionel Messi the sole star of its online football activity and switching to using Facebook as the primary campaign channel as it looks to stretch its lead over Nike in the growing football apparel market.

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