The new mobile Pages layout – which will not affect the way brands’ Pages look on desktop screens – brings relevant features such as Like, Call, Message, Share details such as location and contact information to the top of the page for users to see at a glance when they are on the move.
Brands can also include pinned posts near the top of their Pages to highlight content of interest to mobile users, such as special offers or videos.
Facebook is also allowing brands and businesses easier management of Pages via their own mobile devices, with the ability to easily switch between public and admin views directly from the mobile Page.
A blog post advises Page owners to keep the information listed on their page complete and up to date but adds there is nothing additional they will need to do to prepare for the update.
The update goes live for iOS and mobile web today (23 April), with Android and other operating systems to follow.
Pages is the first product Facebook has redesigned for mobile first before desktop and further underlines the company’s intent to be perceived as a “mobile company”.
Advertising on the mobile newsfeed accounted for 23 per cent of Facebook’s advertising revenue in its fourth quarter and the company predicts it will eventually make more money on the Facebook mobile app than desktop computers. It is currently embarking on a recruitment drive for mobile specialists as it looks to ramp up production of services around the nascent channel.
Most recently its mobile product team launched Facebook Home, which brings Facebook content straight to Android devices’ home screens rather than the user having to advertise an app.