WhatsApp looks to calm privacy fears with first international campaign
Manny PhamWhatsApp is aiming to highlight the fact it holds user privacy in high regards and show how its service actually works as it launches its first global campaign.
Brands join football’s boycott to protest ‘toxic abuse’ on social
Matt BarkerThis should have been a big weekend on social for Cazoo, with two of the teams it sponsors playing each other in the Premier League. However, its CEO says brands have a “responsibility to the wider community” to do the right thing.
Facebook’s Nicola Mendelsohn on why marketing in 2020 is a ‘marathon, not a sprint’
Charlotte RogersAfter a year of upheaval for Facebook, from ad boycotts to rows over hate speech, Nicola Mendelsohn is focused on the future, the value of resilience and the rise of discovery commerce.
Facebook promotes from within as it names Alex Schultz CMO
Matt BarkerSchultz comes in as CMO at a pivotal point for Facebook as it faces a difficult period with the upcoming US election.
‘An innovative storyteller’: Facebook begins its search for a new CMO
Sarah VizardFacebook’s next CMO faces ongoing challenges around reputation and trust, while at the same time being tasked with building the brand.
Facebook CMO steps down after two years
Charlotte RogersFacebook CMO Antonio Lucio is stepping down after two years in the role to dedicate himself to diversity and inclusion work.
Coca-Cola, Starbucks and Unilever join growing Facebook ad boycott
Ellen HammettMore than 90 major advertisers have or are planning top pull advertising from Facebook, which makes around 98% of its $70bn annual revenue from advertising, as part of the ‘Stop Hate for Profit’ campaign.
Why are brands turning to direct response amid Covid-19?
Ellen HammettMarketers are moving money from broad-based brand advertising to direct response communications and this trend will likely continue beyond the pandemic. What does this mean for effectiveness?
3 questions I wish I’d asked as a junior marketer: Facebook’s Michelle Klein
Ellen HammettMichelle Klein may have a seat at Facebook’s top table, but there are still questions she believes she could have asked sooner that would have benefited her marketing career.
Digital media 2020: What marketers should know in a privacy-first era
Ellen HammettThe move towards a cookie-less internet and the threat of tighter regulation means marketers need to urgently rethink how they target people online.
Getting started with Instagram: A guide for marketers
Econsultancy TeamInstagram has gone from a startup to one of the world’s biggest social media sites in just a decade and to stand out on the platform brands must get ready to flex their creative muscles in the pursuit of engaging, highly-visual content.
The launch of Instagram and John Lewis Christmas ads: Marketing moments of the decade, part I
Russell ParsonsAs the decade draws to a close, Marketing Week looks back at the defining moments of the 2010s from the News of the World phone-hacking scandal to the launch of Instagram and the dawn of influencer culture.
Trends 2020: The screw turns tighter on social media
Charlotte RogersAs calls mount in the US and UK to bring the power of the social media giants under control through regulation, the independent future of ‘Big Tech’ hangs in the balance.
2019 year in review: It’s been a bad year for…
Marketing Week ReportersFrom the rise of anti-advertising advertising, courtesy of Oasis and BrewDog, to the crumbling casual dining market and WeWork’s failed IPO, 2019 has not been a good year for everyone in the marketing world.
Facebook refuses to revise micro-targeting policies ahead of the general election
Charlotte RogersPreferring to focus on the robustness of its transparency policies, Facebook has no plans to revise its micro-targeting policies or its approach to political advertising as the UK general election looms.