Would you take privacy advice from Facebook?
Ellen HammettFacebook wants to educate people on privacy, but going to Facebook for a privacy check-up is like asking David Cameron for advice on Brexit.
Facebook, Ribena, Huawei: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Online ad market faces investigation over competition concerns
Sarah VizardThe Cairncross Review into the future of the UK news industry has called on the Competition and Markets Authority to investigate the efficiency of the online ad market, which is dominated by Google and Facebook.
Facebook at 15: An advertising titan that needs to grow up
Ellen HammettDespite a wave of growing pains, Facebook’s revenues and users are still rising fast. But 15 years after it was founded, Facebook needs to prove it can be more than just an ad revenue machine and that it has earned its place in the digital media landscape.
3 Comments
Moving closer to Facebook is dangerous for Instagram’s brand
Mark RitsonNo company before Facebook has had so many users while being so disliked, but the risk of moving Instagram to the same platform is one Mark Zuckerberg seems willing to take to keep control and integrate the brands’ data.
Salary Survey 2019: Flexible working and career breaks
Charlotte RogersThe industry seems to be slowly getting its head around giving marketers more flexibility in the workplace but sabbaticals are still a privilege of the few.
Salary Survey 2019: Brands’ sluggish response to the gender pay gap is failing female marketers
Charlotte RogersThe annual Marketing Week Career and Salary Survey shows that despite brands making some progress the gender pay gap in marketing persists for every sector and level of seniority.
Facebook receives maximum fine over Cambridge Analytica scandal
Sarah VizardThe company has been fined £500,000 by the UK’s data protection watchdog, the ICO, over its role in the Cambridge Analytica data breach.
How one Facebook campaign changed M&M’s approach to mobile ads
Steve HemsleyM&M’s saw the benefits of taking an unfamiliar approach to mobile advertising, in a Facebook campaign that boosted sales by more than a third.
Facebook poaches HP’s Antonio Lucio as new CMO
Sarah VizardLucio joins at a critical time for the social network as it looks to rebuild its brand reputation following a series of scandals that have impacted consumers’ and advertisers’ trust, as well as raised the ire of governments and regulators.
Facebook on the hunt for a CMO as it looks to rebuild brand reputation
Sarah VizardFacebook has been without a marketing boss since Gary Briggs left earlier this year, but with mounting challenges following the fallout from the Cambridge Analytica scandal and questions over its role in Russian interference in elections it is now looking to beef up its marketing leadership.
WhatsApp to start making money from businesses
Ellen HammettThere has been much speculation about how Facebook might monetise the messaging service since its acquisition in 2014 – with the move coming as Facebook’s own revenue begins to slow.
How mattress firm Simba built its brand using Facebook
Michael BarnettHow Simba is using creative best practice and clever targeting to promote its products and build its brand on Facebook and Instagram.
1 Comment
How GDPR will impact Facebook, Google and online advertising
Michael BarnettGDPR will not just have an impact on how marketers can collect data but how they use it to create personalised and targeted online advertising.
9 Comments
Mark Ritson: This is a critical point in marketers’ relationship with data privacy
Mark RitsonMarketers have fallen for classic product-oriented thinking and assumed that, just because they have the data and technology for targeted advertising, it’s what their market wants.
12 Comments
Mark Ritson: Marketers’ silence on Cambridge Analytica speaks volumes
Mark RitsonMarketers know consumers are shocked at the level of Facebook user data that Cambridge Analytica acquired, but they can say nothing without admitting they have been targeting people in the same way for years.
Facebook users rethink attitude to sharing data after Cambridge Analytica breach
Sarah VizardThe public and advertisers alike are concerned by the data breach, but ISBA says Facebook is taking steps to rapidly address the issues after a “constructive and challenging” meeting.
1 Comment
Mozilla becomes first brand to pull ads from Facebook following Cambridge Analytica scandal
Sarah VizardThe company behind the Firefox web browser says it will not return to advertising on Facebook until there are strong protections around user data.
2 Comments
Why Google and Facebook should heed Unilever’s warnings
Sarah VizardKeith Weed’s demands that digital platforms focus on “winning back trust” may not elicit huge change, but Google and Facebook need to show they are listening to advertisers, consumers and governments or risk regulation.