Facebook promotes from within as it names Alex Schultz CMO
Matt BarkerSchultz comes in as CMO at a pivotal point for Facebook as it faces a difficult period with the upcoming US election.
‘An innovative storyteller’: Facebook begins its search for a new CMO
Sarah VizardFacebook’s next CMO faces ongoing challenges around reputation and trust, while at the same time being tasked with building the brand.
Facebook CMO steps down after two years
Charlotte RogersFacebook CMO Antonio Lucio is stepping down after two years in the role to dedicate himself to diversity and inclusion work.
Coca-Cola, Starbucks and Unilever join growing Facebook ad boycott
Ellen HammettMore than 90 major advertisers have or are planning top pull advertising from Facebook, which makes around 98% of its $70bn annual revenue from advertising, as part of the ‘Stop Hate for Profit’ campaign.
Why are brands turning to direct response amid Covid-19?
Ellen HammettMarketers are moving money from broad-based brand advertising to direct response communications and this trend will likely continue beyond the pandemic. What does this mean for effectiveness?
3 questions I wish I’d asked as a junior marketer: Facebook’s Michelle Klein
Ellen HammettMichelle Klein may have a seat at Facebook’s top table, but there are still questions she believes she could have asked sooner that would have benefited her marketing career.
Digital media 2020: What marketers should know in a privacy-first era
Ellen HammettThe move towards a cookie-less internet and the threat of tighter regulation means marketers need to urgently rethink how they target people online.
Trends 2020: The screw turns tighter on social media
Charlotte RogersAs calls mount in the US and UK to bring the power of the social media giants under control through regulation, the independent future of ‘Big Tech’ hangs in the balance.
2019 year in review: It’s been a bad year for…
Marketing Week ReportersFrom the rise of anti-advertising advertising, courtesy of Oasis and BrewDog, to the crumbling casual dining market and WeWork’s failed IPO, 2019 has not been a good year for everyone in the marketing world.
Facebook refuses to revise micro-targeting policies ahead of the general election
Charlotte RogersPreferring to focus on the robustness of its transparency policies, Facebook has no plans to revise its micro-targeting policies or its approach to political advertising as the UK general election looms.
Facebook’s new corporate branding aims to bring its family of apps closer together
Sarah VizardFacebook has introduced its first corporate logo as it looks to differentiate the company and the social network, and signal to regulators and users that it owns Facebook and WhatsApp.
Why brands need to offer a little more conversation
Marketing Week PartnerConversation-starters are the best way of solidifying relationships with customers, as delegates at the Festival of Marketing heard.
If Facebook was really serious about change it would cut the political ads
Charlotte RogersWith a reputation in desperate need of rebuilding, Facebook could show a real statement of intent by walking away from political advertising – except it just can’t do it.
Facebook launches UK privacy campaign
Ellen HammettThe ‘Privacy is Personal’ campaign is the latest move from the social media giant to improve transparency and rebuild trust after the Cambridge Analytica scandal.
Would you take privacy advice from Facebook?
Ellen HammettFacebook wants to educate people on privacy, but going to Facebook for a privacy check-up is like asking David Cameron for advice on Brexit.
Facebook, Ribena, Huawei: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Online ad market faces investigation over competition concerns
Sarah VizardThe Cairncross Review into the future of the UK news industry has called on the Competition and Markets Authority to investigate the efficiency of the online ad market, which is dominated by Google and Facebook.
Facebook at 15: An advertising titan that needs to grow up
Ellen HammettDespite a wave of growing pains, Facebook’s revenues and users are still rising fast. But 15 years after it was founded, Facebook needs to prove it can be more than just an ad revenue machine and that it has earned its place in the digital media landscape.
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Moving closer to Facebook is dangerous for Instagram’s brand
Mark RitsonNo company before Facebook has had so many users while being so disliked, but the risk of moving Instagram to the same platform is one Mark Zuckerberg seems willing to take to keep control and integrate the brands’ data.