Musk’s acquisition of Twitter comes as Meta, Google and Snap all report a slowdown in their advertising businesses, with demand waning due to the difficult macroeconomic environment.
Our marketing columnist examines the underwhelming response of the major social media brands to the TikTok threat and explores the perils of competitor orientation.
Meta is pledging to give users greater control over how their data is used to target ads, as the social media giant calls for an industry-wide response to regain consumer trust.
Marketers are being urged to look beyond last click modelling and run trials to establish their most effective channel mix in driving incremental sales.
Our marketing columnist stayed up late in Tasmania and put his headset on for the Facebook Connect VR conference. But he came away unimpressed with the branding revelations that followed.
Admitting the previous brand name was too “tightly linked” to one product, CEO Mark Zuckerberg wants his business to become “metaverse first, not Facebook first” in a bid to graduate from social media to virtual worlds.
Facebook repeatedly ranks low in consumer trust surveys, yet user growth continues, revealing the idea of trust in brands as anthropomorphic nonsense.
Facebook’s new virtual meeting software falls victim to one of marketing’s worst sins, product orientation, simply because Mark Zuckerberg needs to find a use for virtual reality to justify his investment in Oculus.
WhatsApp is aiming to highlight the fact it holds user privacy in high regards and show how its service actually works as it launches its first global campaign.
This should have been a big weekend on social for Cazoo, with two of the teams it sponsors playing each other in the Premier League. However, its CEO says brands have a “responsibility to the wider community” to do the right thing.
After a year of upheaval for Facebook, from ad boycotts to rows over hate speech, Nicola Mendelsohn is focused on the future, the value of resilience and the rise of discovery commerce.
Schultz comes in as CMO at a pivotal point for Facebook as it faces a difficult period with the upcoming US election.
Facebook’s next CMO faces ongoing challenges around reputation and trust, while at the same time being tasked with building the brand.
Facebook CMO Antonio Lucio is stepping down after two years in the role to dedicate himself to diversity and inclusion work.
More than 90 major advertisers have or are planning top pull advertising from Facebook, which makes around 98% of its $70bn annual revenue from advertising, as part of the ‘Stop Hate for Profit’ campaign.