After a year of upheaval for Facebook, from ad boycotts to rows over hate speech, Nicola Mendelsohn is focused on the future, the value of resilience and the rise of discovery commerce.
Schultz comes in as CMO at a pivotal point for Facebook as it faces a difficult period with the upcoming US election.
Facebook’s next CMO faces ongoing challenges around reputation and trust, while at the same time being tasked with building the brand.
Facebook CMO Antonio Lucio is stepping down after two years in the role to dedicate himself to diversity and inclusion work.
More than 90 major advertisers have or are planning top pull advertising from Facebook, which makes around 98% of its $70bn annual revenue from advertising, as part of the ‘Stop Hate for Profit’ campaign.
Marketers are moving money from broad-based brand advertising to direct response communications and this trend will likely continue beyond the pandemic. What does this mean for effectiveness?
Michelle Klein may have a seat at Facebook’s top table, but there are still questions she believes she could have asked sooner that would have benefited her marketing career.
The move towards a cookie-less internet and the threat of tighter regulation means marketers need to urgently rethink how they target people online.
Instagram has gone from a startup to one of the world’s biggest social media sites in just a decade and to stand out on the platform brands must get ready to flex their creative muscles in the pursuit of engaging, highly-visual content.
As the decade draws to a close, Marketing Week looks back at the defining moments of the 2010s from the News of the World phone-hacking scandal to the launch of Instagram and the dawn of influencer culture.
As calls mount in the US and UK to bring the power of the social media giants under control through regulation, the independent future of ‘Big Tech’ hangs in the balance.
From the rise of anti-advertising advertising, courtesy of Oasis and BrewDog, to the crumbling casual dining market and WeWork’s failed IPO, 2019 has not been a good year for everyone in the marketing world.
Preferring to focus on the robustness of its transparency policies, Facebook has no plans to revise its micro-targeting policies or its approach to political advertising as the UK general election looms.
Facebook has introduced its first corporate logo as it looks to differentiate the company and the social network, and signal to regulators and users that it owns Facebook and WhatsApp.
Conversation-starters are the best way of solidifying relationships with customers, as delegates at the Festival of Marketing heard.