Facebook is renewing its commitment to mobile advertising with the launch of Canvas, an immersive ad feature that allows brands to tell “more compelling stories” and therefore improve engagement with consumers.
Facebook has credited the rapid growth of its mobile advertising business as its quarterly revenue passed $5.5bn for the first time. And its COO Sheryl Sandberg has urged brands “to catch up” to the rise of mobile or risk being left behind.
With social networks increasingly looking at social commerce, giving consumers the opportunity to buy direct from brands, marketers need to understand how to convert today’s browsers into tomorrow’s buyers.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the downside of focusing on ROI to Tesco’s assertion that marketing is “mission critical”, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
As we come out of lockdown, solid foundations and a clear brand strategy are vital to guide short-term tactics and ensure long-term shareholder value, former group marketing director at Royal Mail.
Michelle McEttrick is leaving the supermarket after six years having played a “key role” in the turnaround of the Tesco brand.
Marketers are feeling optimistic about employment prospects as the UK’s lockdown restrictions ease, following a year marred by redundancies and furlough.