Facebook is renewing its commitment to mobile advertising with the launch of Canvas, an immersive ad feature that allows brands to tell “more compelling stories” and therefore improve engagement with consumers.
Facebook has credited the rapid growth of its mobile advertising business as its quarterly revenue passed $5.5bn for the first time. And its COO Sheryl Sandberg has urged brands “to catch up” to the rise of mobile or risk being left behind.
With social networks increasingly looking at social commerce, giving consumers the opportunity to buy direct from brands, marketers need to understand how to convert today’s browsers into tomorrow’s buyers.
Marketers, like sportspeople, must focus on the ‘hard yards’ that make the moments of glory possible.
A LinkedIn takeover helped TikTok persuade marketers the social media app could become their new home for performance marketing.
Marketing Week is proud to name Tesco’s George Rivers as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
Having ended its retail exclusivity deal with Boots, Mark Hill Hair has appointed its first ever marketing director to steer the brand into a new era.