Facebook is renewing its commitment to mobile advertising with the launch of Canvas, an immersive ad feature that allows brands to tell “more compelling stories” and therefore improve engagement with consumers.
Facebook has credited the rapid growth of its mobile advertising business as its quarterly revenue passed $5.5bn for the first time. And its COO Sheryl Sandberg has urged brands “to catch up” to the rise of mobile or risk being left behind.
With social networks increasingly looking at social commerce, giving consumers the opportunity to buy direct from brands, marketers need to understand how to convert today’s browsers into tomorrow’s buyers.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the success of Pets at Home’s micro-targeting efforts to the development of Britvic’s “centre of excellence”, it’s been a busy week. Here is my take.
With a series of strategic ‘flips’ Toyota Yaris was able to attract new audiences and shift perceptions of the brand.
Unilever says in 54 out of 75 markets where it tracks staff attitudes, sustainability comes out as the top reason for joining the company.
Describing time as the most precious commodity in a startup, Wood explains how being disciplined and taking inspiration from outside ensures Ufurnish does not skip a beat.