Fairy goes back to roots for 50th anniversary

Fairy is to bring back its white bottle to celebrate its 50th anniversary with a new ad campaign fronted by Nanette Newman to promote the birthday.

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The washing up liquid has not been sold in its plastic white bottle for over a decade now, but will be reintroduced for a limited period to mark its 50th anniversary.

It will initially be available in branches of Morrisons and will be sold in other retailers shortly afterwards.

Newman, who fronted the 1980s TV ads, has been recruited to front the anniversary advertising campaign, which will break in the next few days.

Procter & Gamble, Fairy’s owner, recently teamed up with the Muscular Dystrophy Campaign to launch a national television campaign to raise funds for the charity.

Rivals Unilever recenly announced it is to axe its Persil washing up liquid brand as part of a drive to “rationalise” its product range.

A spokesperson for Fairy says: “The bottle became an essential part of any child’s make-and-do kit. Now children who weren’t around when the bottle was on the shelves have got their own chance to get incentive.”

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