Fallon has created a print campaign for the launch of the Sony Cyber-shot T7, the company’s thinnest digital camera. The campaign breaks across Europe this month and will run in style magazines and weekend supplements with the strapline ‘like.no.other’.
Vodafone’s struggling Japanese business could become a takeover target as a result of the pending auction of a new mobile phone frequency spectrum in Japan, according to analysts.
The Diary has received all sorts of unmarked and unsigned mail over the years. The razor-blades always come in handy, and the poison-pen letters can be redrafted and sent on to sponging relatives. Even the ticking box that arrived this morning will no doubt prove indispensable as a metronome, or deathwatch beetle bait (the Diary’s […]
US search marketing and e-commerce group FindWhat.com, which merged with Espotting last year, is changing its name to Miva. The new brand will be supported with a seven-figure marketing spend in the US, UK, Germany, France, Italy and Spain. Miva, which claims to be the world’s largest independent pay-per-click (PPC) marketing network, is also launching […]
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.
BT Sport head of marketing Ed Cracknell says strong creative work can still be produced on a budget, if marketers allow their agencies the time and freedom to create bold ideas.
Plans to expand staffing levels have now been recorded for three successive quarters, signalling progressively stronger conviction in employment growth expectations.
Coca-Cola had young participants take part in a digital diary during lockdown to gauge consumer habits and ensure marketing activations remained relevant.