The British are famed for their love of tea, but Hong Kong-based Starmoon seems to have got the wrong end of the stick. According to its latest press release, its Tea Bag Bin is ‘just’ 200cm tall and 100cm in diameter. Given its shape, this means it has a volume of just short of 60 litres. That’s about 3,500 tea bags, or nearly ten cups a day for a year. Sadly, while the thought of short people slam-dunking tea bags into a giant bin is not without its appeal, the Diary suspects a misprint. Ah well – at least it’s goodbye to those brown stains on the worktop.
HSBC is looking to provoke discussion with its new brand platform ‘Open Questions’, as it aims to engage consumers and drive brand preference.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the need to look at your brand from the customer’s perspective to a trip down memory lane with nostalgia brands, it’s been a busy week. Here is our take.
Chancellor Kwasi Kwarteng is banking on tax cuts and energy bill support to boost the UK economy to a growth rate of 2.5%.
At a Festival of Marketing Masterclass event, marketers learned how to become consumer-centric but brand-led and technology-inspired.