The British are famed for their love of tea, but Hong Kong-based Starmoon seems to have got the wrong end of the stick. According to its latest press release, its Tea Bag Bin is ‘just’ 200cm tall and 100cm in diameter. Given its shape, this means it has a volume of just short of 60 litres. That’s about 3,500 tea bags, or nearly ten cups a day for a year. Sadly, while the thought of short people slam-dunking tea bags into a giant bin is not without its appeal, the Diary suspects a misprint. Ah well – at least it’s goodbye to those brown stains on the worktop.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From learning to speak up as a junior marketer to IAG Cargo’s transformation, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
From Coca-Cola dialling down its Olympics activations and Unilever trying to calm the row surrounding Ben & Jerry’s, to the shortlist being revealed for the Marketing Week Masters awards, catch up on this week’s biggest marketing news.
Bringing econometrics fully in-house can work for some brands, but finding a balance between external expertise and internal knowledge works best at insurer Aviva.
The new ‘Not your mother’s Tiffany’ campaign has angered the brand’s older customers, but this is new owner LVMH’s tried and tested formula for refreshing tired fashion labels for new consumers.