FameIndex UK, the online gaming site where users can bet on the media coverage given to celebrities, is running an affiliate marketing promotion through AffiliateFuture which pays 90 per cent commission for new players who subscribe and 25p for every free test registration. Online banner ads will feature high-profile celebrities including Simon Cowell, Sharon Osbourne and Nigella Lawson. FameIndex is part of Victor Chandler International.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.