Having read about TBWA/ London’s forthcoming campaign (MW last week) for Gossard with the strapline “invisible bra, visible effect”, I was intrigued to come across the latest press ad for chemical company BASF, which had “Invisible Contribution. Visible Success”. The line was used alongside an image of a bridge.
Well, I suppose they both provide support…
Ben Duong
Account manager
TSM
London W1
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the need to shout about what a career in marketing could offer to the next steps for Pret’s subscription offer, it’s been a busy week. Here is my take.
ITV CEO Carolyn McCall has blamed a “stagnant” UK economy in a warning about the broadcaster’s advertising forecast.
In the latest episode of Marketing Week’s podcast series, Domino’s CMO Sarah Barron tells why she doesn’t ‘mess’ with brands and why getting the right capability is essential for building an effective marketing unit.
With stints at LVMH, Estée Lauder and Makeup by Mario under her belt, Estrid’s first chief brand officer Nico Morga Alden’s “risk prone” approach to her career has served her well.
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