Family, the Edinburgh-based agency, has created a digital and new media division to be headed by James Oliver, the founder of lastorders.com. The agency has also created a research and strategic planning unit called Mindshift, headed by former Faulds planning director Ben Leonard.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.