Family, the Edinburgh-based agency, has been handed the advertising business for Superfast Ferries’ North Sea business, which provides the only direct ferry link between Scotland and continental Europe.
Computer manufacturer Fujitsu Siemens has appointed Gary Fowle as its UK marketing director following the departure of Nick Eades. Eades left the Japanese-German joint venture in February to join BT as general manager for marketing. Fowle will take up his new post on April 18. Eades joined the company from rival manufacturer Dell in 2003. […]
The Telegraph Group is thought to be making up to 30 of its sales team redundant, including some long-serving staffers. The publisher has said it is making redundancies in Telegraph ad sales in line with cuts in the editorial team of approximately 17 per cent. The sales department has a head-count of about 180 people. […]
Ford has signed a three-year sponsorship deal with Essex County Cricket Club that will see the team’s Chelmsford ground renamed the Ford County Ground for the duration of the sponsorship. The agreement is the latest in a series of high-profile deals that have included stadium naming rights, but has upset traditionalists at Essex who think […]
Procter & Gamble promises to maintain its investment in “brands that are winning” following the departure of CEO David Taylor, who credits innovation and superior brand communications for driving a 7% boost to net sales.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From helping employees avoid burnout to Diageo hailing marketing a “big driver” of the company’s performance, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
From Diageo’s focus on marketing effectiveness paying off to EasyGroup adding yet more brands to its stable, catch up on this week’s biggest marketing news.
Machine learning technology will power a revolution in advertising targeting and measurement that will allow brands to reach audiences while respecting privacy.