Fancy getting your mouth round Uncle Bert’s Purple? And while you’re doing that, the Diary might as well gobble the end of your Whanga Crown. But this is no pornographic fantasy. It’s more readers’ chives than readers’ wives. Because these, along with Long Green Buddha and Boothby’s Blond (pictured), are endangered vegetable varieties, available for adoption from the Henry Doubleday Research Association. As it’s illegal to sell unregistered varieties, the association depends on sponsorship to maintain these historic, and amusingly named, crops. So for just &£12, readers logging on to www.hdra.org.uk can become the proud parent of such delights as the Afghan Purple carrot (which sounds like it ought to be another type of crop altogether), and Loos Tennis Ball. The Diary is sure that one was a tabloid headline at some point this summer…
ITV’s appointment of Clare Salmon as marketing director brings to a close the long and circuitous quest to replace Jim Hytner. It’s an apt symbol, perhaps, of the commercial television company’s wider frustrations in 2004 drawing to some sort of satisfactory conclusion. Because, make no mistake, on the surface it has been a very bad […]
The Newspaper Society has appointed Robert Ray as marketing director.
Heinz is seeking an advertising agency to launch its first range of low-carbohydrate products, called Carb Check. It is not known if Heinz is talking to its roster agencies Leo Burnett or WCRS. It is understood that the company is in the very early stages of the review. It is also unclear how much the […]
Despite going live with campaigns on the same day, marketing boss Simon Groves insists Virgin Media O2 is on a mission to differentiate between the two “distinct” brands.
Reacting to news of an upcoming government campaign calling on businesses to divert marketing spend into cutting prices, marketers point out the function’s role as a “growth lever” for both businesses and the economy.
Take the viral success of Kate Bush’s 1980s classic Running Up That Hill as inspiration and heed the rallying call for continuous advertising.
The Language of Effectiveness, sponsored by Nielsen, will explore what effectiveness means to brands and the expectations expressed by senior stakeholders.