Fancy getting your mouth round Uncle Bert’s Purple? And while you’re doing that, the Diary might as well gobble the end of your Whanga Crown. But this is no pornographic fantasy. It’s more readers’ chives than readers’ wives. Because these, along with Long Green Buddha and Boothby’s Blond (pictured), are endangered vegetable varieties, available for adoption from the Henry Doubleday Research Association. As it’s illegal to sell unregistered varieties, the association depends on sponsorship to maintain these historic, and amusingly named, crops. So for just &£12, readers logging on to www.hdra.org.uk can become the proud parent of such delights as the Afghan Purple carrot (which sounds like it ought to be another type of crop altogether), and Loos Tennis Ball. The Diary is sure that one was a tabloid headline at some point this summer…
ITV’s appointment of Clare Salmon as marketing director brings to a close the long and circuitous quest to replace Jim Hytner. It’s an apt symbol, perhaps, of the commercial television company’s wider frustrations in 2004 drawing to some sort of satisfactory conclusion. Because, make no mistake, on the surface it has been a very bad […]
The Newspaper Society has appointed Robert Ray as marketing director.
Heinz is seeking an advertising agency to launch its first range of low-carbohydrate products, called Carb Check. It is not known if Heinz is talking to its roster agencies Leo Burnett or WCRS. It is understood that the company is in the very early stages of the review. It is also unclear how much the […]
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From getting young people interested in a marketing career to the need to balance brand and performance, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
Nike pointed to direct sales increasing 28% to $4.7bn (£3.4bn) and a rise in online sales, as proof of its digital strategy is working, as it aims to be a 40% digital business by 2025.
New CMO Ben Carter has launched the online estate agency’s biggest brand campaign in five years, fronted by TV personality and comedian Mo Gilligan.
Consumer confidence has dropped due to concerns about rising tax, food and fuel prices, while the end of the furlough scheme means consumers are “slamming on the breaks” in anticipation of economic hardships.