Farm Communications has been appointed to handle the advertising for the 50th anniversary of the Duke of Edinburgh Award on a free of charge basis. The two-year project is being overseen by David Newman, director of marketing management at Co-operative Financial Services, and former Masterfoods UK marketing director Rebecca Rees.
The broadcaster is prioritising digital growth over more traditional TV ratings as it looks to “survive and thrive in a digital world”.
Markey takes on a new role as CMO at Boots following the departure of marketing director Helen Normoyle.
Covid-19 has accelerated the shift to digital in the market research sector, but balance is needed to ensure brands retain the human touch.
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