Carlsberg to drop bottled D Diamond

Marketing Week

Carlsberg-Tetley is ditching its Double Diamond bitter ale three years after relaunching it, because of poor sales. The brand, a huge brand in the Sixties and Seventies, was relaunched in 2000 in bottles in an attempt to woo younger drinkers. A spokeswoman for Carlsberg-Tetley says the company decided to pull the plug after poor sales. […]

Ex-Dome chief to launch leisure brand

Marketing Week

Former Millennium Dome chief executive Pierre-Yves Gerbeau is to launch a leisure complex brand to operate alongside his existing Xscape sports leisure complex. Owner Capital & Regional is creating a new operating company, called X-Leisure, after it expanded its retail leisure portfolio by buying Marylebone Warwick Balfour’s nationwide chain of 16 leisure complexes last June. […]


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