Farmers Fayre rebrands with Verve

Premium farm foods retailer Farmers Fayre has refreshed its brand in a bid to boost customer attraction and retention.

Farmers Fayre

Branding agency Verve has overhauled the entire brand identity with a simple black and white logo paired with illustrations and photography depicting traditional farming.

The work included redesigning the logo, e-commerce site, promotional vouchers and brochures, corporate stationery, produce bags and the logos appearing on Farmers Fayre delivery vans.

Farmers Fayre is a premium farm shop that operates a home delivery service and wholesale arm. It sources produce direct from country farms and highlights the provenance of all the produce it sells.


Newspaper retail round up

Marketing Week

Catch up with what the national newspapers had to say about retail in the past few days; Superdry, JJB Sports, Sports Direct, Kurt Geiger, Nisa Today’s, Supermarkets.

Stephen Timms

Timms confirmed as Digital Britain advocate

Marketing Week

Stephen Timms, the Financial Secretary to the Treasury, will help drive the implementation of the government’s Digital Britain report now he has taken the additional role as Parliamentary Undersecretary of State at the Department for Business, Innovation and Skills.


    Leave a comment