Fashion faux pas delivers Chris Eubank mighty blow

Spar enlisted the help of boxing, er, legend Chris Eubank to launch its charity drive The Sparkle Appeal, which aims to raise at least &£400,000 for children’s charities before the millennium.

But the Diary thinks a charity should be set up for sometime-Vivienne-Westwood-model Eubank, perhaps entitled the Help a Hopeless Fashion Victim Fund or the No Matter How You Wear Your Louis Vuitton Satchel, It Will Still Look Like An Old Lady’s Handbag Appeal.

All contributions can be sent to the Diary, which will gladly advise Eubank on his fashion sense – for a small fee, of course.

Chris’ sense of humour, so apparent in his off-the-shoulder dress sense, shines through in his latest foray into advertising, posing for Nescafé under the headline “Thimply the Betht”.

According to Nescafé agency McCann-Erickson, Eubank was happy with the headline but did push for something thimpler, like “God”.

Recommended

Anglian Water expands into Net shopping

Marketing Week

The search by utilities companies for higher margin business took a new turn this week with the announcement that Anglian Water is launching a direct shopping service for home appliances. The company is to sell a range of more than 5,000 products, including dishwashers and washing machines, on the Internet and by phone. It will […]

S&N rebrands Greenalls sites

Marketing Week

Pub retailing giant Scottish & Newcastle is to rebrand 160 of the Greenalls pubs it is acquiring in a £1.14bn deal – but two of Greenalls’ most successful branded chains will be allowed to survive.

Will Graham the Cow toe the line?

Marketing Week

In his letter last week (“Turn the udder cheek”, MW September 23), Seamus O’Farrell wrote that the Boddingtons’ cow “stands on two feet…” Hooves, Seamus, hooves. Still, feet or hooves, I can’t wait to see the new “house of horror” treatment. Maybe Graham the Cow is destined to be the next Wallace and Grommit? Mark […]