Fast Track to Modern Marketing brings to life the first framework to define marketing in the digital age, M3, which fuses both classic and digital marketing under one unifying model. All in 10 interactive and challenging CPD accredited video modules, taught by none other than Econsultancy’s founder, Ashley Friedlein.
The FMCG giant is making its advertising more accessible to blind and deaf consumers, dismissing concerns over cost and complexity as “not a challenge”.
A greater willingness from brands to restrict the marketing of sugary products would help combat the UK’s childhood obesity crisis, says Kawther Hashem, registered nutritionist at Action on Sugar.
Jo Malone had little marketing experience when she started her eponymous brand but says her advice when building a business is to remember the ‘5Is’ – inspiration, innovation, integrity, ignition and instinct.
Congratulations to all the winners of this year’s Marketing Week Masters awards, including Grand Prix winner Direct Line Group and Brand of the Year KFC.
With Christmas only two months away, confidence in personal finances, the wider economy and major purchase intention have all taken a “worrying” slip.
A decade long agency relationship built on trust and consistency convinced Ikea to run with its 2019 Christmas campaign ‘Silence the Critics’, despite the concept floundering in pre-production tests.
Addressing three core needs – autonomy, competence and relatedness – can help bring brands closer to their consumers, says psychologist Natalie Nahai.