Fast Track to Modern Marketing brings to life the first framework to define marketing in the digital age, M3, which fuses both classic and digital marketing under one unifying model. All in 10 interactive and challenging CPD accredited video modules, taught by none other than Econsultancy’s founder, Ashley Friedlein.
The FMCG giant is making its advertising more accessible to blind and deaf consumers, dismissing concerns over cost and complexity as “not a challenge”.
A greater willingness from brands to restrict the marketing of sugary products would help combat the UK’s childhood obesity crisis, says Kawther Hashem, registered nutritionist at Action on Sugar.
Jo Malone had little marketing experience when she started her eponymous brand but says her advice when building a business is to remember the ‘5Is’ – inspiration, innovation, integrity, ignition and instinct.
This month’s GfK research signals more pessimism and unease in the crucial run-up to Christmas.
Coca-Cola says revenue per innovation is already increasing as it focuses its efforts on fewer brands.
Covid might have forced Premier Inn to rip up the rulebook, but now it’s going back to its heritage and key assets to take its brand “to the next level”.
Unilever is streamling innovation and investing in its brands as it looks to navigate the next period of Covid-19.