Fast Track to Modern Marketing brings to life the first framework to define marketing in the digital age, M3, which fuses both classic and digital marketing under one unifying model. All in 10 interactive and challenging CPD accredited video modules, taught by none other than Econsultancy’s founder, Ashley Friedlein.
The FMCG giant is making its advertising more accessible to blind and deaf consumers, dismissing concerns over cost and complexity as “not a challenge”.
A greater willingness from brands to restrict the marketing of sugary products would help combat the UK’s childhood obesity crisis, says Kawther Hashem, registered nutritionist at Action on Sugar.
Jo Malone had little marketing experience when she started her eponymous brand but says her advice when building a business is to remember the ‘5Is’ – inspiration, innovation, integrity, ignition and instinct.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?