Fast Track to Modern Marketing brings to life the first framework to define marketing in the digital age, M3, which fuses both classic and digital marketing under one unifying model. All in 10 interactive and challenging CPD accredited video modules, taught by none other than Econsultancy’s founder, Ashley Friedlein.
The FMCG giant is making its advertising more accessible to blind and deaf consumers, dismissing concerns over cost and complexity as “not a challenge”.
A greater willingness from brands to restrict the marketing of sugary products would help combat the UK’s childhood obesity crisis, says Kawther Hashem, registered nutritionist at Action on Sugar.
Jo Malone had little marketing experience when she started her eponymous brand but says her advice when building a business is to remember the ‘5Is’ – inspiration, innovation, integrity, ignition and instinct.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the impact of Covid on marketing careers to Coca-Cola’s change of heart on packaging, it’s been a busy week. Here is my take.
Many companies are investing in enterprise AI – from AI assistants to predictive analytics and intelligent workflows – to help unify people, process and technology and emerge from the pandemic smarter and more resilient.
For consumers to really be at the heart of an organisation, customer centricity can’t just be limited to marketing, according to the global CMOs at Lego and GSK.
‘Live Well for Less’ is being replaced with ‘Helping Everyone Eat Better’ as the supermarket looks to help consumers make healthier choices for themselves and the planet.