Fat Face, the sports clothing brand, has launched a multi-player viral game to drive up brand awareness and push traffic to its website. The mountain-bike game, Downhill Duel, has been developed by digital agency Inbox Digital. The clothing company is hoping the game will increase the size of its customer database as well as drive up sales.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Staff at Sainsbury’s in Bath created the chain’s first signing store for the hard-of-hearing attracting worldwide media recognition.
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Celebrating a brand’s anniversary shouldn’t be about complacency or introspection but a reassessment of what its heritage means for modern consumers.