Faulds’ strike spectacle boob

When the Scots visit London they really know how to stir things up. To launch the The Ultimo gel-filled bra, Edinburgh’s Faulds Advertising staged a live event continuing its Ultimo ad campaign theme. The pavement outside Selfridges was filled with “plastic surgeons” protesting that The Ultimo would put them out of business. Then came the bra-clad twins and a bun-fight broke out among press photographers vying for close-ups of the girls’ enhanced bosoms. It had all the makings of a classic PR success. Except the police turned up. Apparently someone had complained to Westminster Council about the brouhaha and although the attendant bobbies enjoyed watching the spectacle, the Selfridges PR luvvies got into a flap and Faulds’ fun was over.


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