When the Scots visit London they really know how to stir things up. To launch the The Ultimo gel-filled bra, Edinburgh’s Faulds Advertising staged a live event continuing its Ultimo ad campaign theme. The pavement outside Selfridges was filled with “plastic surgeons” protesting that The Ultimo would put them out of business. Then came the bra-clad twins and a bun-fight broke out among press photographers vying for close-ups of the girls’ enhanced bosoms. It had all the makings of a classic PR success. Except the police turned up. Apparently someone had complained to Westminster Council about the brouhaha and although the attendant bobbies enjoyed watching the spectacle, the Selfridges PR luvvies got into a flap and Faulds’ fun was over.
Analysts argue brands will have to be careful where they place their products, as governing bodies and tournament holders will have to “bow down” to influential athletes who desire to set a good example to the future generation.
Brands, agencies and media owners are all invited to put a team forward for the popular competitive event, which is raising money for Stand Up To Cancer.
With its ‘Make Good Things Happen’ brand platform, Morrisons is aiming to highlight the quality and sustainability of its fresh produce after its research showed consumers increasingly want to know how their food is sourced.
Tesco is expanding trials of rapid delivery service Whoosh and its partnership with Deliveroo after recording a 22.2% growth in online grocery sales, as the supermarket doubles down on its value and convenience proposition.