The frozen foods discounter says it made a conscious decision to delay its Christmas ad after customers said the festivities were starting too early.
And why CSR is helping brands do well by doing good.
With Amazon unveiling its bid to revolutionise the supermarket, Coca-Cola putting a fresh spin on Christmas and Lidl winning plaudits for its TV turkeys, here are five of this week’s biggest marketing stories.
In the first of a new series looking at brand-building best practice in B2B, we speak to CMOs at companies including KPMG, QuickBooks and RS Group about brand diagnosis and positioning.
CMOs from Channel 4, Chelsea Football Club and Octopus Energy discuss the trends impacting marketing’s top job, from reputational control to growth and tenure.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the rise of Liquid Death in a cluttered category to the level of marketing team restructures, it’s been a busy week. Here is my take.
P&G is aiming to build its brands and the categories in which they operate through meaningful innovation, CEO Jon Moeller says.