Having eliminated eight of our top 16 campaigns of 2016, its on to the quarter-finals as brands including Virgin Media, Adidas and Lidl battle it out for a place in the last four.
And if you need refreshing on what all the campaigns are, take a look here.
The frozen foods discounter says it made a conscious decision to delay its Christmas ad after customers said the festivities were starting too early.
And why CSR is helping brands do well by doing good.
With Amazon unveiling its bid to revolutionise the supermarket, Coca-Cola putting a fresh spin on Christmas and Lidl winning plaudits for its TV turkeys, here are five of this week’s biggest marketing stories.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.