FCB beats two to Heal’s ad business

FCB London is understood to have won the advertising account for contemporary furniture and home accessories retailer Heal’s.

Leagas Delaney and Vallance Carruthers Coleman Priest are also believed to have pitched for the account. It is thought that incumbent DDB London, which has held the business for nine years, did not repitch despite being invited to do so.

The pitch was handled through the AAR and overseen by Heal’s communications director Jocelyn Rees (MW February 3). PHD will continue to handle media buying.

The furniture retailer is undergoing modernisation. Recently appointed chief executive Andrea Warden is trying to re-establish the retailer as the premier design-led home interiors business in the country.

The store environment, product lines and communications are all being overhauled to make them more accessible and create a “vibrant” feel. Most of the product lines are stocked on an exclusive basis.

Heal’s, which is almost 200 years old, has five stores; two in central London and single outlets in Guildford, Kingston and Manchester. The retailer also has an online store.

Heal’s is owned by Wittington Investments, which also runs upmarket London department store Fortnum & Mason, but was previously owned by Storehouse, the owner of Habitat.

Knowledge Bank

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now