FCBi has been appointed to handle Motorola’s digital and relationship marketing. Motorola has appointed Dutch agency 180 Amsterdam as the lead agency for its European advertising account (MW last week).
JC Decaux, the outdoor advertising company, has restructured its national sales team into two separate divisions – agency planning and trading. The two departments will be overseen by national sales director Jamie Lindsay. David Lambert has become director of agency planning and Daemon Brown has been promoted to director of trading.
Former T-Mobile marketing chief Sandy Munro has joined easyMobile to spearhead a heavyweight marketing campaign aimed at establishing the virtual network as a major player in the UK mobile market. EasyMobile, the no-frills service which sells SIM cards over the internet, is said to have attracted only a few thousand customers since its launch two […]
Sony has unveiled its PlayStation 3 console.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the downside of focusing on ROI to Tesco’s assertion that marketing is “mission critical”, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
As we come out of lockdown, solid foundations and a clear brand strategy are vital to guide short-term tactics and ensure long-term shareholder value, former group marketing director at Royal Mail.
Michelle McEttrick is leaving the supermarket after six years having played a “key role” in the turnaround of the Tesco brand.
Marketers are feeling optimistic about employment prospects as the UK’s lockdown restrictions ease, following a year marred by redundancies and furlough.