EE has appointed a new marketing boss following the departure of CMO Pippa Dunn as the future of the brand looks safe, for now, after BT insisted it had no imminent plans to scrap it.
As we get settled into the new year, several people have been asking me about resolutions and predictions for 2016. Although I have never been particularly good at either – a bit like tipping gee-gees at the racecourse – I will put my neck out and forecast that 2016 could be the end of the office as we know it.
Advertising is having a “crisis moment”, according to the president of the Advertising Association (AA) Andy Duncan. The industry body’s own report found that people are more likely to recommend a career in banking than advertising, with it urging the industry to prove it can act responsibly, as well as boost the economy.
The latest IPA Bellwether data finds the worsening pandemic and Brexit reality took a toll on marketing budgets during the fourth quarter, but optimism is growing that the sector will bounce back.
From the digital after-life to the growth of synthetic media, futurist Tracey Follows sets out the key trends that will shape the marketing industry over the next five years.
The School of Marketing is launching Mentoring Gen Z, which aims to connect young people with marketing leaders from brands including Boots and Direct Line in a bid to avert the “ticking timebomb” of youth unemployment.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here