EE has appointed a new marketing boss following the departure of CMO Pippa Dunn as the future of the brand looks safe, for now, after BT insisted it had no imminent plans to scrap it.
As we get settled into the new year, several people have been asking me about resolutions and predictions for 2016. Although I have never been particularly good at either – a bit like tipping gee-gees at the racecourse – I will put my neck out and forecast that 2016 could be the end of the office as we know it.
Advertising is having a “crisis moment”, according to the president of the Advertising Association (AA) Andy Duncan. The industry body’s own report found that people are more likely to recommend a career in banking than advertising, with it urging the industry to prove it can act responsibly, as well as boost the economy.
Despite the explosion in digital content consumption and associated data, it’s becoming harder to measure campaign performance across channels in the digital age. Marketers need to compensate by combining data sets and reskilling themselves in techniques such as copy testing.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
The Camelot CMO has been awarded the prestigious title of Marketer of the Year at the Marketing Week Masters awards 2021.
Virgin Media O2 is launching its first proposition after the £31bn merger in June, as its new marketing director outlines the business’s dual-brand strategy, stating the “powerful equity” both have is “too good to scrap”.