EE has appointed a new marketing boss following the departure of CMO Pippa Dunn as the future of the brand looks safe, for now, after BT insisted it had no imminent plans to scrap it.
As we get settled into the new year, several people have been asking me about resolutions and predictions for 2016. Although I have never been particularly good at either – a bit like tipping gee-gees at the racecourse – I will put my neck out and forecast that 2016 could be the end of the office as we know it.
Advertising is having a “crisis moment”, according to the president of the Advertising Association (AA) Andy Duncan. The industry body’s own report found that people are more likely to recommend a career in banking than advertising, with it urging the industry to prove it can act responsibly, as well as boost the economy.
Covid-19 may have put Brexit strategy on the backburner, but has the existential threat posed by the pandemic recalibrated how brands view Britain’s exit from the EU?
Schultz comes in as CMO at a pivotal point for Facebook as it faces a difficult period with the upcoming US election.
In our final article highlighting the work and views of this year’s CX50 list, executives explain how brands can take learnings from the pandemic to build on their customer experience.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here