The Food and Drink Federation (FDF) has announced that director-general Sylvia Jay will leave the body at the end of August after nearly five years. She is leaving to take a position outside the industry.
Dyson and its agency Vallance Carruthers Coleman Priest are gearing up to launch the second phase of the campaign supporting Dyson’s ‘revolutionary’ new vacuum cleaner, The Ball. The cleaner, also known as the DC15, sits on a ball rather than four wheels to give it greater flexibility when moving around rooms and furniture. It will […]
Borders, the bookseller, has appointed Cathy Ferrier, former trading director at Poundland, as commercial director. Marketing director Louise Collinge will continue to concentrate on brand building and communication.
Pepsi Europe head of marketing for carbonated drinks Okay Egdirici is to act as interim Pepsi UK marketing director while Caroline Diamond is on maternity leave. He will concentrate solely on UK business during this time.
HSBC is looking to provoke discussion with its new brand platform ‘Open Questions’, as it aims to engage consumers and drive brand preference.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the need to look at your brand from the customer’s perspective to a trip down memory lane with nostalgia brands, it’s been a busy week. Here is our take.
Chancellor Kwasi Kwarteng is banking on tax cuts and energy bill support to boost the UK economy to a growth rate of 2.5%.
At a Festival of Marketing Masterclass event, marketers learned how to become consumer-centric but brand-led and technology-inspired.