Borders appoints commercial director

Marketing Week

Borders, the bookseller, has appointed Cathy Ferrier, former trading director at Poundland, as commercial director. Marketing director Louise Collinge will continue to concentrate on brand building and communication.

Pepsi in temporary reshuffle

Marketing Week

Pepsi Europe head of marketing for carbonated drinks Okay Egdirici is to act as interim Pepsi UK marketing director while Caroline Diamond is on maternity leave. He will concentrate solely on UK business during this time.


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