FDF director general to leave industry
The Food and Drink Federation (FDF) has announced that director-general Sylvia Jay will leave the body at the end of August after nearly five years. She is leaving to take a position outside the industry.
The Food and Drink Federation (FDF) has announced that director-general Sylvia Jay will leave the body at the end of August after nearly five years. She is leaving to take a position outside the industry.
Dyson and its agency Vallance Carruthers Coleman Priest are gearing up to launch the second phase of the campaign supporting Dyson’s ‘revolutionary’ new vacuum cleaner, The Ball. The cleaner, also known as the DC15, sits on a ball rather than four wheels to give it greater flexibility when moving around rooms and furniture. It will […]
Borders, the bookseller, has appointed Cathy Ferrier, former trading director at Poundland, as commercial director. Marketing director Louise Collinge will continue to concentrate on brand building and communication.
Pepsi Europe head of marketing for carbonated drinks Okay Egdirici is to act as interim Pepsi UK marketing director while Caroline Diamond is on maternity leave. He will concentrate solely on UK business during this time.
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Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
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